PMAX... but make it profitable
Over the past few months, I’ve consulted with a few eCommerce brands who have been struggling to scale PMAX up to levels they used to achieve with Smart Shopping. Each have had their own theories (and conspiracies) about the reasons why this is the case but none had taken the time to dig into what was going on with their campaign and underlying product catalogs. My first move in these cases is to run this PMAX script built by Mike Rhodes (not sponsored) which surfaces a number of insights...