Hi! I'm Ben

I've been meaning to get back into writing and recently put together a video on how I think about structuring Google Ads accounts for optimal performance that I figured I'd share out. With the holidays coming up, yesterday now is the best time to ensure your campaigns are in a place to take advantage of the expected demand. There are a few key things I like to aim for when structuring an account: Less is more and consolidation is king. The more conversion volume you can capture on a...

Currently flying to Mountain View to attend my first Google Marketing Live event. This will actually be my first time visiting the OG Google headquarters. Funny to me how I had to leave the company to get the invite 🤔 Do YoU tHiNk ThEy aRe GoiNg to TaLk aBoUt AI? I recently got to join one of favorite podcasts, Down to Chat, with Cody Plofsker and we really dug into performance marketing on YouTube. I love how Cody uses a variety of measurement tactics, his gut, and some common sense to...

I think everyone knows that they should have a side hustle, but so few people actually have a side hustle. And I don't understand why... It's not that risky. It's challenging. It's fun. It provides actual fulfillment. If I had to sell someone on starting a side-hustle in 4 bullet points, they'd be: You'll learn new things You'll make more money You'll create and building something yourself You'll write off legit expenses against your W2 income I've been a W2 employee for more than a decade,...

I had planned on writing about the new way to buy performance media. Throwing your goals, content, and data into a blackbox ad algorithm and letting it do it's thing. But then Meta had to go ahead and mess all that up this weekend. A look at daily CPMs on Facebook from Common Thread Collective's dataset Their "outage" that overspent budgets and totally ignored targets certainly (and rightfully) does not help build trust in this modern media buying method that many of us would probably like...

Sending this a day late, but I heard that time is just a social construct... so who really cares? Before I forget, since a lot of you has expressed interest in buying a business. Here's an interesting one I just found. Absolutely beautiful drop shipping website in an interesting niche. The listing claims all you need to do is "add marketing" soooo what are you waiting for? I needed a bit of time to polish off the first edition of a new YouTube video series I'm starting, Teach Me Marketing,...

Good morning. Lots of people have been asking about how I found and ultimately decided to buy Magic Pop Mic. After years of consulting and making recommendations to other businesses, I wanted to put the strategies I talk about to the test and put my money where my mouth is. I also want to build a "low effort" type income stream that can cover the costs of our childcare. I first tried to create my own thing with a buddy of mine, pickle-paddles. Where we were going to try and tap into the...

Hey there, welcome to my first time writing this newsletter without a filter 😎 I'll be experimenting with a few things over the next few weeks. Let me know what you think of this "late night" edition. Earlier this week, Taylor Holiday (yes, I have a slight man crush on him) put out a good reminder about the challenges of measuring performance on a YoY basis. In it, he says that comping last year is only useful if this year's plan look like last year's plan. It's a great point and a reminder...

I’ve been hearing a lot of aversion about the upcoming migration from Universal Analytics to Google Analytics 4 and I don’t believe it’s justified. As you’ll read below, GA4 is bringing some incredible upgrades to [most people’s] favorite analytics product. Revamping and modernizing a legacy tool requires significant change. And change is hard, I get it. This is quite similar to the changes happening in the Ads ecosystem with Performance Max and Advantage+ campaigns. Everything is changing...